SMDC Breaks Ground on The Strip at Charm Residences: A Walkable Retail Hub in the East
• 3 min. read
SM Development Corporation (SMDC) officially broke ground on The Strip at Charm Residences last May 30, 2025, marking the beginning of a new neighborhood retail destination that brings everyday needs closer to home.
The ground breaking ceremony happened last May 30, 2025 at Felix Avenue (formerly Imelda Avenue), Barangay San Isidro, Cainta, Rizal—the future site of this modern retail destination. This reflects SMDC’s vision of strengthening communities where life, work, and leisure converge in one commercial strip. More than just an amenity—it’s a catalyst for added comfort, connectivity, and convenience.
“This marks a pivotal moment in our journey—Charm Residences is not just building homes but creating a fully integrated community. As we break ground on The Strip, we celebrate its beginning and look forward to the transformation ahead,” said Jessica Bianca Sy, Vice President and Head of Design, Innovation & Strategy at SMDC.
Strategic Location and Seamless Accessibility
Nestled in a highly strategic location in Cainta, this second stand-alone commercial development of SMDC is designed with the modern urban dweller in mind. It places daily essentials, dining destinations, and key services just steps from home, significantly reducing commute time and supporting a walkable, community-centric lifestyle. Whether it’s grabbing coffee before work, running errands, or enjoying a family meal, everything you need is right where you live. The Strip is connected through a walkway from Tower A to enhance the efficiency of the Charm Residences neighborhood.
Diverse Retail Mix and Smart Design
With a curated selection of 16 locators, The Strip promises a balanced mix of banking, retail, dining options, and essential service providers—enriching experiences that complement the way of life of its residents. Notably, the development will feature a drive-thru retail concept, catering to today’s fast-paced routines while maintaining the aesthetic and infrastructure standards that define SMDC properties.
A Charmed Community
As SMDC continues to strengthen its leadership in integrated urban developments, The Strip at Charm Residences stands as a testament to its commitment to enhancing everyday living. Charm Residences is designed for modern Filipino families offering a seamless blend of comfort, accessibility, and convenience in a thriving eastern Metro Manila location. Its proximity to major thoroughfares, transport hubs, schools, and commercial establishments makes it an ideal home for professionals and families seeking a dynamic yet serene lifestyle.
Beyond its prime location, Charm Residences is built around the idea of integrated living. With SMDC’s resort-style amenities, open green spaces, and soon-to-rise retail component, residents enjoy an environment where daily essentials and leisure are always within reach.